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B2B Sales Performance Dashboard

Executive Power BI dashboard tracking pipeline health, revenue, and deal outcomes across sales agents, products, sectors, and accounts.

Power BIDAXPower Query
B2B Sales Performance Dashboard dashboard preview

Business problem

Sales leadership had no single view of pipeline conversion, product mix, and top accounts — reporting was fragmented across spreadsheets.

Solution

Modeled opportunity data, built KPI cards for revenue, won deals, and average close value, and layered in breakdowns by product, sector, account, and deal stage.

Key insights

  • Total pipeline revenue of 163K with 10M in won revenue across 4,238 won deals
  • GTX Plus Pro led product revenue at 3.5M, followed by GTX Plus and MG Advanced
  • Retail, technology, and medical were the top three sectors by account count
  • Win rate sat around 48% with 28% of opportunities still lost — a clear area for coaching

Business impact

Gave sales managers a live view of pipeline performance and top-performing agents, accounts, and products in one screen.

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